Navigate the Seas | Agenda

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Tuesday, February 27th

Wednesday, February 28th

Avast ye hungry sailors, breakfast grub's up and the galley's open for business from 7:00 am to 8:00 am in the pre-function area just outside of the Lake Washington Ballroom.

For those with dietary restrictions or preferences, you will have options available to you.

Ahoy! Check-in at the registration desk to gather your name badge and swag.

Ahoy to all you Sailors, Pirates, Vikings, or sea bearing folks! Welcome to FY'25 Sales and Marketing Kick Off! We are thrilled to have you here and are looking forward to kicking off this year with a long blast of the horn! Get ready for a day full of learning from the Revenue supporting departments in SeekOut and gaining the skills to set sail on your highest revenue year yet!

We'll start by breaking the iceberg with your fellow Revenue & Marketing peers.

Hear from our fearless Captain, Bryce and his first mates in Revenue leadership as they review the vision and strategy for FY'25.

Nathan Habib, the comedian turning sellers into engaging storytellers, joins us to help navigate your confidence in creativity and master discovery with your Customers. Learn more about Nathan below.

Listen in as our savvy marketing navigators, Stephanie Camp, Lindsay Simons, and Chris Haberle, weigh anchor and chart the course for the sea of opportunities that lies ahead in the marketing horizon.

Set your sails to catch the wind of their insights as they unravel the mysteries of the marketing realm for the year ahead. Aye, be ready to embark on a voyage of knowledge and discovery with these seasoned captains of commerce! 🌊🔭

#HarborOurBrand #MarketingMates

Sailing Together: Navigation Successful Partnerships
Madhu and Ben discuss strategies for successful partnerships. The emphasis will be on collaborative sailing towards common goals, with a focus on fostering strong, mutually beneficial relationships. Key elements include: strategic planning, desirable business and sales outcomes, and effective sales motions with reseller and referral partners.

This session will help you navigate the complex world of partnerships, underscoring the importance of working together to achieve success in a competitive market.

#SailingToSuccessWithPartners #AnchoredInCollaboration

Aye, me hearties, the galley's open and the feast be ready to weigh anchor from 12:15 pm to 1:15 pm in the pre-function area just outside of the Lake Washington Ballroom.

For those with dietary restrictions or preferences, you will have options available to you.

Let Chris Haberle be your guiding star as he steers us through the treacherous waters of pricing, unfurling the sails of wisdom on how to showcase the true worth behind our solution.

Prepare to weigh anchor and delve into the depths of value perception as Chris charts a course towards understanding the true worth of each golden coin in our product treasure chest. 🌟💰

#PricingCompass #ValueAsTheLighthouse

Gather 'round as our crew of product experts hoist the sails and navigate us through the intricate passages of the SeekOut suite. From the sturdy features to the subtle nuances, they'll unravel the mystique of value and showcase how each piece fits snugly into our integrated framework.

Weigh anchor and set sail into the depths of knowledge as we explore the vast expanse of offerings that the SeekOut suite unfurls before us. ⚓️🔍

#SeekOutSuiteSailors #NavigatingProductWaters

Listen up as our PreSales, Implementation, and Integrations crews hoist the flag and chart the course towards victory in the stormy seas of deal-closing. They'll unfurl the sails of wisdom and guide ye through the intricate dance of working with our internal services to steer your vessel towards the coveted shores of success.

Prepare to splice the mainbrace and set sail with our seasoned crews as they navigate the turbulent waters of integrating systems. Arrr, let's hoist the Jolly Roger of triumph together! ⚔️💼

#DealSeas #SailingTowardsSuccess

Let the cannons roar and the sails billow as we gather 'round to honor our top achievers, the buccaneers of success. From the crow's nest to the poop deck, every hand on board has played a part in hoisting the colors of victory.

So here's to our crew, may their courage and determination continue to steer us towards new horizons and greater treasures yet to be discovered! ⚔️🏴‍☠️

#NorseHeroesGala #BootyBountyBanquet #WarriorWorthyWinners

Dinner | Anchors aweigh, the Buffet feast is ready to set sail and begins at 7:00 pm at the location that is to be announced on the day of. For those with dietary restrictions or preferences, you will have options available to you.

Activity | Our event is charting a course for nautical bliss, brimming with waves of themed activities that'll leave you hooked for more. More information will be shared on Tuesday, February 27th.

SeekOutees | We are excited to be having our second annual SeekOutee Awards. The nominations are in, the panel has reviewed and carefully selected the winners, and the much acclaimed trophies are on stand by.

"Hi, I'm Nathan👋 - a comedian, and sales coach. No, I will not promise you funnier sales reps or more laughs on calls. All I will promise is having your sales team better connect with their customers to close bigger deals (which leads to more 😂).

While telling jokes on a nightly basis in front of hundreds of people, I was also a top sales rep in various start ups. Performing has given me the skills to quickly connect with clients. Now I get to continue my sales journey by selling what I believe in.

I believe sales people are most impactful, fulfilled, and engaged at work when they live a creative life. Buyers are desperate to be heard by humans, not bots. Sales teams need the skills to be present, emotionally intelligent, and creative if they want to excel and have fun doing it.

I help sales teams earn their prospects’ trust to lead better discovery calls. This results in closing larger deals and retaining a strong sales team.

Exercising creativity can help you:

Be present with your prospects to uncover deep business pains
Calm your inner critic to ask prospects the tough or "awkward" questions
Be vulnerable to show your authentic self and earn your prospect's trust
Come up with innovative solutions for your prospects"

Avast ye hungry sailors, breakfast grub's up and the galley's open for business from 7:00 am to 8:00 am in the pre-function area just outside of the Lake Washington Ballroom.

For those with dietary restrictions or preferences, you will have options available to you.

Set sail on the final day of the FY'25 Sales and Marketing Kick Off! We've learned the ropes, now it's time to hoist the sales and cast off into a day of workshopping everything we learned from day 1.

Hear from our panelists, highlighted below, about what they like about SeekOut, how they use our solution, and how best we sell to them.

You'll be introduced to three use cases that you will work with your Boat Crew throughout the day. The use case types include: a new business opportunity, a standard renewal, and an expansion opportunity.

This workshop session, we'll hone our skills in the Consultation, trimming the sails to unveil the true treasure of value for our loyal customers. Heed the lessons learned from the tides of yesterday's lectures and navigate with precision, focusing our spyglass on our customer's needs, conundrums, and aspirations. Ready the compass, for we shall chart a course towards understanding and addressing the very heart of our customer's desires.

Set course for a fruitful voyage of next steps. 🌊💡

#RoughWatersSkilledSailors #ConsultationCrew

Batten down the hatches! In this workshop session, we'll harness the winds of knowledge gained from the Consultation and set our sights on crafting a Demo workflow tailored to the very compass of our Customer's value-based criteria. Hoist the sails of creativity as we splice together the threads of insight gathered from our customer engagements.

With our charts set to their unique desires and aspirations, we'll navigate the Demo seas with precision and finesse, showcasing the treasures that lie in wait for those who embark on the journey with us. 🌟💼

#NavigatingDemoSeas #CraftingCustomerValue

Unveil the treasure map to our recommended pricing, carefully charted based on our customers' needs and the solution that hoists the anchor on their biggest problem. With the winds of understanding at our backs, we'll unfurl the sails of tailored pricing, navigating the intricate currents of value perception and customer satisfaction. Prepare to weigh anchor and set sail on a journey where every doubloon in our pricing plan shines as brightly as the North Star, guiding our customers towards a prosperous horizon.💰🗺️

#AnchoredInValue #HoistThePriceFlag

Aye, me hearties, the galley's open and the feast be ready to weigh anchor from 12:15 pm to 1:15 pm in the pre-function area just outside of the Lake Washington Ballroom.

For those with dietary restrictions or preferences, you will have options available to you.

Brace yourselves for the grand finale of our workshop voyage, where we shall navigate the turbulent waters of inevitable Objection Handling. With the wind in our sails and SeekOut's value firmly anchored in their hearts, we'll prepare to face any objections that may loom on the horizon. Gather 'round as we reaffirm the treasure trove of value SeekOut offers, standing tall as the mast on a mighty ship, ready to weather any storm.

Together, we'll hoist the colors of confidence and navigate through the choppy seas of objections, emerging victorious on the other side. Let's set sail towards triumph! 🚢⚔️

#ThrowinObjectionsOverboard #NavigatingNos

Avast ye mateys! It's time for the Pirate's Parlay. This here session be a wide-open Q&A with our revered leaders of the crew:

Anoop Gupta, Chief Executive Officer and Co-Founder
Bryce Winkelman, Chief Revenue and Business Officer
Stephanie Camp, Chief Marketing Officer

Cast your ballot for your the one you deem most seaworthy. Criteria for voting encompass:

Storytelling & Narrative - Consider the storytelling elements such as key stakeholders, deal development, and overall narrative structure
Engagement & Impact - Evaluate how the submission engages the audience and evokes a passion to work with customers.
Creativity & Originality - How innovative and unique the concept is - did it stand out from other submissions?
Overall Entertainment Value - Were you entertained? Does it captivate the audience and leave them wanting more?
BONUS | Adherence to Theme - Does the video include a nautical theme?

Stay anchored, for the victors shall be revealed upon the session's conclusion.

Prepare to batten down the hatches as we chart our course forward! This session marks the culmination of our two-day voyage through SKO waters, where we'll splice the mainbrace and reaffirm our course for the year ahead.

Supper and any shipboard shenanigans will be conducted amongst your crewmates and fellow sailors (Team or Departments). Make sure to signal your Manager to chart the course for the evening's proceedings.

Jeff is a seasoned executive with more than 20 years of experience in the human resources (HR) field. He has held HR leadership roles, including CPO, at Calendly, Atlassian, SuccessFactors, Expedia, Safeco, Microsoft, General Electric and many more. Along with his years of HR leadership position, he has served as an advisor and board member to various companies.

Jeff holds a master's degree in sociology from the University of South Carolina-Columbia, and a master's degree in HR management from the Moore School of Business at the University of South Carolina.

"When I am not with my family or helping in my community, I am actively engaged in the Talent/TA Community through mentoring, advisory and board work, volunteerism and public speaking. I truly enjoy opportunities where I am able to discuss all things Talent and People strategy with my peers and teams – especially around scaling organizations, building strong leadership teams, Inclusive Recruiting practices and the importance of having a strong Employer Brand – plus much more. If you are interested in talking, please feel free to reach out. Also, please visit the Voray website for more information around the virtual TA community I am leading and building. We do monthly virtual panels and in-person dinners in San Francisco, New York and Seattle."

Setting Sail

Navigate the Seas | Agenda

7:00 am | Breakfast

7:30 am | Port of Entry Open

8:00 am | All Aboard!

8:30 am | Captain's Charted Course

9:15 am | Main Mast Presenter

10:45 am | Marketing Brief

11:30 am | Partners Brief

12:15 pm | Lunch

1:15 pm | Pricing Brief

2:00 pm | Product Brief

3:45 pm | Services Brief

4:45 pm | FY'24 Awards Ceremony

6:45 pm | Dinner, Activity, SeekOutees

7:00 am | Breakfast

8:00 am | Set Sail!

8:15 am | Advisor Panel and Q&A

9:15 am | Use Case Introduction

9:30 am | Consultation and Value Proposition

10:45 am | Demo and Value Proposition

11:45 am | Pricing Application and Negotiation

12:15 pm | Lunch

1:15 pm | Objection Handing

2:00 pm | Q&A

2:45 pm | Shine The Light: Deal Submission Review & Voting

3:15 pm | Secure the Lines

6:oo pm | Team or Department Dinners

Setting Sail

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